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Mike Eisenga on Effective Commercial Real Estate Marketing Plan

Originally published on patch.com

When it comes to establishing an effective commercial real estate marketing plan, it is essential to stand out to consumers. Great marketing strategies effectively played out can essentially draw more clients to seek out your specific service. A productive strategy can also help real estate brokers keep organized and stay up-to-date on their priority lists.


Mike Eisenga, experienced real estate investor and the former mayor of the City of Columbus, says that a well-thought-out commercial real estate marketing plan can help evaluate the execution and adjusting areas to improve results as needed. Eisenga is most passionate about finding and improving profitable investments. Lately, he has been focusing on fueling development in smaller communities through assisting living facilities.

Below, Eisenga offers a simple three-step commercial real estate marketing strategy and covers crucial topics such as research, continuing conversations, and focusing on clients' needs. Additionally, Mike Eisenga covers why these steps are practical and what not to do outside of his suggested process.
Step #1: Identify Your Audience and Objectives
It is crucial to first identify your priority audience, not for the sake of advertising, but because knowing your audience is the foundation for building the most effective commercial real estate marketing plan. Once you have identified your core audience, you can start to develop a plan specifically around their needs. That process could include reviewing sales statistics, closely analyzing past clients to generate a buyer persona or an example of your average and ideal consumer. Next, evaluate your goals and define your objectives. Your primary goals and objectives should revolve around your target audience, as well. Check out specifics that identify your audience, such as gender, age, purchasing habits, and so forth.
Step #2: Enhance Marketing Presence Online and Offline
Everyone these days is utilizing the world wide web. Whether it be creating a social media profile or searching on Google, people's eyes are on the internet, which is why it is a vital part of any effective commercial real estate marketing plan. Businesses are switching traditional business cards for websites and online profiles. Enhancing any online presence can drastically boost any marking strategy. If you do not currently have one, make sure you create a website with your target audience in mind and clearly identify what message you want to convey. It is essential to continually update your website based on consumer analytics and important trending topics relevant to your message. Websites and social media accounts serve as great online platforms for any marketing campaign. Also, do not forget about offline marketing, as well. Offline marketing still plays a productive role in any marketing plan.
Step #3: Establish a Timeline
Make a plan to succeed in an organized manner by establishing a timeline for your marketing plan. Leave enough time to gather all the proper research and build any necessary online and offline foundations. Establish dates to launch paid commercial real estate ads through display campaigns or paid social media advertising. You can even set timelines for press coverage, email campaigns, of Google keyword campaigns. Do not forget to track your results to always better your commercial real estate marketing plan.

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